Ten Years After: Every Story Tells a Picture

Although it might seem simple today, ten years ago adding your own pictures to an on-line advertisement was novel. Then a Kodak employee, I noticed the following on the company web site,

Using an exclusive, free online tool, visitors to www.kodak.com can import up to five of their digital pictures into Kodak’s Gallery commercial, then view their own “edit” of the 60-second spot. You may then share the commercial with any number of e-mail recipients. Your personalized Gallery commercial – complete with music, scenes, and dialogue from the original TV commercial – will remain viewable via the email link for a minimum of 30 days.

Kodak Gallery had me at freemy own pictures, publicly viewable. I tried it, and figured out how to download the resulting video file – not easy because that was not Kodak’s intent.

Well, I added a few images of imaging test charts that Don Williams and I were starting to use at library and archiving institutions. I sent the file to a couple of friends.IMG_2676

Fast forward to 2016. I recently stumbled on a reference to Kodak commercials and found a version of the original on YouTube. I have approximated my original effort by editing the version that I used in 2006. In fact I have done more (title, credits, etc.) – all with free software, as before. I include a few ‘nuggets’ at the end. The video quality is, of course, limited by the version posted, but it should look OK on a small screen.

The thumbnail view includes a test chart from Image Science Associates

From the Kodak press release, ten years ago last Monday.

ROCHESTER, N.Y.–April 3, 2006–Now, you can be in pictures. Kodak invites you to join the millions of TV viewers who were captivated last year by an emotion-filled commercial in which countless photos were preserved and shared in an infinite “Kodak Gallery.”

1 thought on “Ten Years After: Every Story Tells a Picture

  1. John Reinert Nash

    …and may your photos live on longer than the Kodak Gallery service did. Fortunately, the photos stored were migrated to Shutterfly, as were the Ofoto photos when they were absorbed by Kodak.

    Online storage of photographs is still in its infancy, historically speaking. There are fewer, larger archives than there were in the heady “dot com” era of the early World Wide Web. I hope that the data (and metadata!) continues to live on as these services change, disappear, and mutate.

    Even though I work for one of these now (Shutterfly), I have hedged my storage in multiple places, to protect against catastrophic failures where photos and data get lost without warning. I also print things, which is a good habit to keep.

    I remember the ads of that Kodak era, which always seemed better than some of the business strategies that they were meant to support….

    Reply

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